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Information and conditions of participation
Showcasing outstanding Digital Signage projects
The competition aims to honour innovative and successful Digital Signage projects which have been efficiently planned and creatively implemented - and to present these to a wider audience within the industry. The goal is to widen the acceptance of the new medium and to encourage even more companies to make increased use of this form of signage. The public presentation is also intended to stimulate ideas for new projects. The Digital Signage Best Practice competition will give awards to well-conceived Digital Signage projects which, right from the initial design stage through to placement, selection, design and control of the displays, achieve their defined goal. Depending on the application, this may be guiding, providing information or increasing sales.
Best Practice Awards – a lighthouse in the growing signage market
The Best Practice Awards are to be presented at viscom düsseldorf 2011 for the fifth time.
Awards in 5 categories:
• Retail Signage –
Digital Signage applications in the retail sector
• Information Signage –
Digital signage projects within the areas of internal communication, public display or education
• Guiding Signage –
Digital Signage projects as guiding systems
• Content for Digital Signage –
Best DOOH Campaign, Best Content Concept for digital signage
• Interactive Signage –
Digital signage projects with the focus on interactive components
Special-Award:
The jury can also award a special prize for highly innovative solutions.
Promoter and organiser
The organiser of the viscom Digital Signage Best Practice Awards is Reed Exhibitions Deutschland GmbH, Völklinger Straße 4, 40219 Düsseldorf, Germany. Reed Exhibitions Deutschland GmbH is also the organiser of the viscom International Trade Fair for Visual Communication. The viscom Digital Signage Best Practice Awards are presented in conjunction with Thomas Dockter (Dockter ! Marketing).
Participants
All manufacturers, service and retail companies, agencies and integrators whose projects have been carried out in Europe are entitled to submit entries. Entries can only be submitted by both the client and the contractor together. It is irrelevant, however, what role the contractor has played in the project. Each project can only be entered once. However, an unlimited number of projects can be submitted per contractor/client. By entering, participants affirm that they can provide proof, on demand, that they are in possession of all the necessary rights to the project and have the consent of all partners involved.
Conditions of participation
All Digital Signage projects carried out after 1 January 2010, the majority of work on which has been completed by 31 July 2011 (minimum 80% rollout), can be entered.

